Seoul A city of culture where past and future, tradition and modernity coexist

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Recommended Courses

Day 1 (Gangbuk area)

Bukchon Hanok Village

Bukchon Hanok Village

As a typical Hanok village in Seoul, it is here where Yangban (gentry) families of holders of high-ranking government posts during the Joseon Dynasty used to live, and it is just as it was in the old days. With its galleries, designer’s shops, and unique bistros (they are all remodeled Hanoks), this place is always packed with domestic and foreign tourists.

Gahoe Museum

Gahoe Museum

This place houses an exhibition of talismans and folk paintings carrying Korean people’s wishes and life. The exhibition hall is a remodeled Hanok, which allows us to get a taste of Korean cultureThere is a space where people can stamp talismans and make rubbings of roof tiles with monster design and see ancestors’ traces of life.

Dongdaemun Market

Dongdaemun Market

As a specialty of Seoul, the Dondaemum Market lets you enjoy shopping 24 hours a day, offering all kinds of fashion products including clothes, shoes, fabrics, bags, and accessories at affordable prices. Another reason to shop in the Dongdaemun Market is the many street foods you can choose from according to your preferences.

Leeum, Samsung Museum of Art

Leeum, Samsung Museum of Art

This is an artistic museum consisting of three halls designed by world-renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas. Even though it is not that big, the museum is famous for its outstanding collections and best-quality exhibits in the overseas art scene.

Hangang Riverboat (Yeouido Quay)

Hangang Riverboat (Yeouido Quay)

Leisurely floating by cleaving through the water with its bow, the Hangang Riverboat lets citizens escape the daily pollution and noise and enjoy comfortable rest with clean and fresh air. Especially at night, you can enjoy the beautiful harmony of the riverside landscape and a view of Hangang bridges. The Moonlight Rainbow Fountain of Banpodaegyo Bridge is another must-see.

Day 2 (Gangnam area)

Seolleung Royal Tomb

Seolleung Royal Tomb (UNESCO World Heritage)

Enjoy the beautiful royal tombs of the Joseon Dynasty, called “Garden of the Gods,” in the center of Seoul. Seonreung is the grave of Seongjong, the 9th king of Joseon Dynasty, and has been designated as a UNESCO World Heritage. Royal tombs were built in the best land since their location conditions were strictly considered.

Apgujeong-dong Rodeo Street·Cheongdam-dong Luxury Street

Apgujeong-dong Rodeo Street·Cheongdam-dong Luxury Street

Stretched out to the left and right of Galleria Department Store, the Apgujeong Rodeo Street and Cheongdam-dong Luxury Street are the leading luxury shopping streets of Korea. The streets are concentrated with world-renowned luxury brand shops, galleries, and star chefs’ restaurants. Like the lyrics of Psy’s “Gangnam Style,” these streets are elegant in daytime but they become passionate club streets at night. It is also the place where you can encounter Korean celebrities.

Dosan Park

Dosan Park (Beauty Shop-Hair Salon)

Located at the heart of downtown area, Dosan Park is a small but beautiful park famous for being the perfect location for wedding photographs. Seoul’s popular cafés and shops are clustered around the park and in particular, famous beauty shops, hair salons, and spas are concentrated here making the area many celebrities' favorites.

Sinsa-dong Garosu-gil Road

Sinsa-dong Garosu-gil Road

If Seoul trendsetters pick “Hongdae” as their favorite place in Northern Seoul, they choose “Sinsa-dong Garosu-gil” in Southern Seoul. As the street home to unique shops of rising designers in its early days, it is now packed with famous cafés, select shops and fashion brand shops.

: Day 1 course starting point : Day 2 course starting point

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